In the naming of our service packages inspiration has been drawn from the English poet, writer, essayist, politician and co-founder of the original Spectator magazine, Joseph Addison (1672-1719).
When signing his published writing Addison used the pseudonym Clio – the muse of history. Each letter represented a place where he wrote and lived:- Chelsea, London, Islington, the Office.
In similar Addisonian fashion we have taken “Toast” where each letter denotes a proofreading term (and its symbol) in common usage in the publishing and print industries. Hence Transpose, Orphan, Ampersand, Serif and Typo.