Burnt Toast Editorial

Writing that smokes

Visual communication

What do we mean by visual communication?

To be correct, technically, it encompasses a number of sub-disciplines and skills, such as animation, web design, visual identity design (brand design), typography, illustration, copywriting, even the performing arts and information architecture.

The essence of visual communication is to create an emotional response by translating ideas and information through a variety of media that will:

  • increase sales or growth in market share
  • build a following, audience, readership
  • launch a service or product
  • motivate support for a political party, charity, humanitarian cause
  • combination of any of the above

John Somers of CARBON design company leads on our design communication projects.

You can view examples of his work here.